We have created a comprehensive guide to bras so you can learn everything there is to know about this essential piece of lingerie. And to ensure it lasts as long as possible, we have designed a care guide specifically for bras.
Taking care of your bra is essential to keep your lingerie beautiful and functional over time, but some habits can damage it prematurely. By choosing the right products, techniques, and storage methods, your lingerie will stay in better shape. Here are our tips to help you enjoy your favorite bra for as long as possible.
Why is bra care important?
Your bra is in direct contact with your skin and undergoes friction, elastic tension, sweat, and washing. Without proper care, it can quickly lose its shape, support, or softness.
Whether it’s wired or wireless, lace or microfiber, proper care helps maintain the shape of the cups and straps, preserve elasticity, and keep your bra in great condition longer.

The 7 mistakes to avoid
-
Washing at high temperatures
Hot water may seem effective against bacteria, but it’s harmful to delicate fibers. Washing above 40°C can loosen elastics, deform cups, and weaken seams. To wash your bra correctly, use a gentle temperature (max 30°C) or better yet: hand wash.
-
Using a tumble dryer
Avoid tumble drying bras. Heat breaks elasticity, bends wires, and deforms lingerie. Let them air dry flat.
-
Putting it on backwards
Hooking your bra in front and twisting it around can bend the wires and stretch the elastic. Instead, put on the straps first, then hook it at the back.
-
Not using a laundry bag
If you use a washing machine, a laundry bag is essential. It protects the bra from friction, prevents straps from tangling, and stops hooks from catching on other clothes. Always close your bra before placing it in the bag.
-
Improper storage
Stuffing a bra into a drawer can crush the cups and bend the wires. Ideally, stack them flat, cup in cup, or hang them.
-
Drying in direct sunlight
Sunlight may speed up drying, but it can fade colors and damage elasticity.
-
Ignoring care instructions
Every bra is unique. Lace, microfiber, cotton… Materials react differently. Always check the label before washing.

Best practices for bra care
- Hand wash whenever possible, especially delicate items.
- Use a gentle detergent without bleach.
- Air dry flat or hanging, never in a dryer.
- Store bras carefully without twisting or cramming.
- Rotate styles to avoid wearing the same one too often.
These good habits will help you keep your bras longer and get the most out of them.
Storing your bras at home isn't enough. When traveling, your lingerie is often subjected to the vagaries of the journey. Learn how to pack your lingerie carefully in your suitcase for peace of mind when traveling.


