Minimizer Bras

Perfect Curves, our minimizer range in microfibre

The Perfect Curves minimizer bra is designed for women who want to streamline their silhouette without giving up comfort. Made from soft microfibre with an elasticated tulle back and delicate lace trim, this plus size minimizer bra visually reduces the appearance of the bust by a cup size, thanks to sturdy underwires and a full-coverage cut that supports without squeezing. Wide, fully adjustable straps keep everything in place all day long — a real advantage for anyone looking for a bra for a large bust.

Every style in the range is certified to OEKO-TEX® Standard 100, a guarantee against harmful substances in fabrics that touch the skin.

Browse our full range of plus size bras and plus size lingerie to complete your look.

Available in chestnut brown, black and blush

The Perfect Curves range comes in three colours — chestnut brown, black and blush — from a C to a G cup. The Perfect Curves minimiser bra works just as well for everyday wear as for dressier occasions, thanks to seamless construction that stays invisible under fitted tops.

How does a minimiser bra work?

If you're wondering what a minimizer bra actually does, the answer lies in the cup construction. It's cut wider and shallower than a standard cup, spreading the volume out to the sides and downwards rather than concentrating it at the front. On the Perfect Curves, this is built around sturdy, flatter-set underwires, a full-coverage cut and wide straps that shift some of the weight onto the shoulders rather than the cup fabric.

The result: at the same size, the bust looks flatter and more compact under a fitted top, without the actual volume changing — it's a visual effect, not a physical reduction. That's why you'll sometimes hear the term "reducing bra", even though nothing is technically reduced.

There's a limitation to this mechanic that rarely makes it into marketing copy: the deeper the cup (above an F/G), the more fabric there is to redistribute, and the more precisely the cut needs to fit to avoid spillage at the sides. Getting the size right matters more with a minimiser than with a standard bra — a cup that's too small paired with a band that's too big produces the opposite of the intended effect.

To work out what the best minimizer bra is for you, the deciding factor isn't the brand but what you're trying to achieve. If you want to visually reduce volume, a minimiser remains the go-to option. If you'd rather have a full, rounded shape that supports without playing on the illusion of volume, our full cup bra range answers a different need — the two aren't interchangeable, but complementary depending on the outfit.